As we progressively evolve into a technologically driven society, the increasing volume of e-waste cannot be ignored. Mimecast (South Africa), in its conscious commitment to a sustainable future, has rolled out a unique initiative for its employees: the YMT-branded e-waste bins, designed not just for functionality, but also for aesthetics and impact.
Understanding the Need
E-waste isn't just about discarded devices; it's about the repercussions they bring when improperly discarded. With the average life-span of devices shortening, we must responsibly manage the afterlife of our gadgets. Mimecast recognizes this need and offers a solution for its employees.
Mimecast & YMT's Innovative Solution
In partnership with Xperien, Mimecast introduces these e-waste bins that are more than just disposal units. The bins are an elegant blend of utility and art, featuring:
1. Rotating Artwork Displays: The top and front of the bins have a provision for rotating artwork, turning a simple disposal unit into a dynamic piece of art that engages and enlightens.
2. Information Space: The sides of the bins offer advertising space, presenting opportunities for brands to resonate with Mimecast's commitment to environmental responsibility.
3. Strategic Placement: The pilot bin is stationed at Mimecast, inviting employees and visitors to witness this innovation and contribute towards responsible e-waste disposal.
This e-waste bin feature "Toxicity" by Dave Braithwaite
Beyond Disposal: A Holistic Approach
Once filled, Mimecast doesn't just dispose of the contents. They take the responsibility further by:
1. Ethical Disposal: In collaboration with Xperien, Mimecast ensures that the e-waste is treated and disposed of ethically, minimizing environmental damage.
2. Giving a Second Life: Functional gadgets are not wasted. Instead, they are donated, allowing them to serve a new purpose and reducing overall waste.
3. Reporting Impact: Mimecast will provide an ESG impact report, allowing transparency and highlighting the tangible difference each bin makes.
In Conclusion
Mimecast's innovative approach to e-waste management through the YMT-branded bins is an exemplar of blending aesthetics, responsibility, and utility. By intertwining rotating art with e-waste bins, Mimecast & YMT amplifies the message of sustainability and conscientiousness. Let's stand with Mimecast in ensuring a better, brighter, and more responsible future.
Order your YMT e-waste bin here
Please note that YMT's E-Waste Bins is pending patent approval.
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