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You Made This and Absa join forces to launch “Drowning Planet” exhibition

In a groundbreaking alliance, You Made This (#YMT) and Absa have joined forces to launch the highly anticipated exhibition titled "Drowning Planet." Through a unique lens, this collaborative event will bring attention to the pressing issue of electronic waste (eWaste) and its alarming impact on our environment.

You Made This (YMT.) is an impact oriented art-led public engagement initiative. Our goal is to take important steps towards a sustainable future.

"Drowning Planet" is not just an ordinary exhibition; it is a thought-provoking and impactful showcase that aims to shed light on the urgent problem of eWaste and its profound connection to climate change. As we witness our planet struggling to stay afloat amidst the rising tide of eWaste, it is now more crucial than ever for everyone to acknowledge and address the role they play in this global crisis.

The founder of #YMT, Dominic Humphry-Arewa, has a clear mission for the initiative - to promote proper disposal of eWaste, which has emerged as the fastest-growing waste source worldwide. Through innovative art collaborations, #YMT actively advocates for a circular economy approach, fostering the refurbishment and reuse of electronics to minimize waste and pave the way for a greener future.

The heart of the exhibition lies in its captivating collection of artworks, each carefully crafted from discarded electronics. These stunning pieces serve as a potent reminder of the devastating consequences of rampant consumerism and the excessive generation of eWaste. By transforming what was once considered waste into awe-inspiring works of art, "Drowning Planet" aims to inspire and educate the public about the importance of embracing a circular economy that reduces waste and promotes the sustainable repurposing of valuable resources.

Absa's pivotal role in this collaboration reflects their unwavering commitment to sustainability and their wholehearted support for #YMT's mission. This partnership marks a significant shift in Absa's perception of retired technology, embracing the shared vision of creatively repurposing eWaste. By converting eWaste into art, Absa and #YMT not only reduce waste but also raise awareness in an engaging and captivating manner.

Wale Arewa, the CEO of Absa, emphasizes that the scale of the eWaste problem necessitates collective efforts. "By turning eWaste into art, Absa and #YMT not only address waste reduction but also amplify awareness in a captivating way."

The collaboration between #YMT and Absa goes beyond merely hosting an exhibition; it sets an exemplary model for integrating corporate social responsibility (CSR) into the corporate world. This partnership paves the way for others to follow, contributing to a sustainable future for our planet.

As "Drowning Planet" prepares to make its mark on the world stage, the hope is that its impact will not only captivate audiences but also ignite a passion for positive change and drive everyone to take responsibility for a greener and more sustainable future. #YMT


You Made This is an art based initiative centered on raising public awareness & engagement around the issues of electronic waste (eWaste). YMT promotes proper disposal of eWaste, the fastest-growing waste source. Through art collaborations, YMT encourages a circular economy of refurbished electronics. YMT's mission is to shift consumer habits, prevent landfill eWaste, and advocate for a greener future.


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