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eWaste Transformed: Meet Michael Cost, #YMT's Sustainable Art Creative

Introducing our renowned #YMT artist, Michael Cost, a creative force using eWaste to revolutionize the realm of fine art. Harnessing the transformative power of discarded electronics, Cost goes beyond mere repurposing, crafting pieces that inspire a dialogue around the pressing issue of eWaste.

YMT fights eWaste via public engagement and art. YMT promotes proper disposal of eWaste, the fastest-growing waste source. Through art collaborations, YMT encourages a circular economy of refurbished electronics. YMT's mission is to shift consumer habits, prevent landfill eWaste, and advocate for a greener future.

This #YMT artist isn't content to just reuse eWaste; he reshapes it, grinds it down, and metamorphoses it into a new raw medium for his sculptures. His art forms a unique fusion, a beautiful and thought-provoking marriage of traditional sculpting materials and grounded eWaste.

Understand that eWaste isn't just an aesthetic problem. With the incessant drive for newer and more advanced technologies, discarded electronics have become a significant global concern. They're a toxic menace, threatening our soil, water systems, and health.

Cost's art draws a poignant parallel to the plight of marine life, particularly whales, deeply affected by eWaste and plastic pollution. Through a series of work that retains the foundational symbol of the whale, he illustrates the impact of eWaste, and in turn, advocates for recycling and repurposing electronic waste.

But who is Michael Cost? He's a Johannesburg-based entrepreneur, content creator, and digital marketer with a deep-seated passion for sustainable creativity. During his university years, he discovered his love for content creation and entrepreneurship, leading to a successful line of wooden jewelry, popular across Big Blue stores nationwide.

His fascination with the digital space spurred him to earn a master's degree in architecture, focusing on the intersection of content creation and social media with the physical world. Post-graduation, he established Michael Cost Studios, where he excelled in content creation, digital strategy, and marketing, aiding numerous brands in reaching their digital goals.

In 2020, he launched Mixali, a homeware design business reflecting his identity and heritage, and infusing South African luxury into everyday products. As a descendant of Greek and Cypriot refugees, Cost channels his rich lineage into his work, exploring notions of identity.

Cost is an artist whose innovation reaches beyond artistry into sustainable practices. As a #YMT artist, he's committed to sparking change and proposing creative solutions through design and art, all while staying true to his heritage. #YMT #MichaelCost


You Made This" (#YMT) is a pivotal initiative combatting the escalating issue of electronic waste (eWaste), a prominent global waste contributor. Through interactive art installations and experiences, #YMT intensifies awareness about eWaste's environmental damage and the imperative of its correct disposal. "You Made This" collaborates with artists and endorses a circular economy of refurbished electronics, urging corporations and individuals towards responsible eWaste management. A central goal of #YMT is to transform consumer behaviour to evade landfill eWaste build-up, advocating for a sustainable and greener future.


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